Graham Hills

Online Travel Professional, Jakarta/Singapore

Predictions, Predictions, Predictions!

Posted on | December 22, 2011 | No Comments

So its that time of the year when loads and loads of publishers are starting with their predictions of what’s going to happen in 2012. Some are serious, some believable, some are totally hilarious like the ones from Travelfish.

There’s some great predictions about the travel industry from the team at Tnooz and these are well worth a read. I’m agreeing with Glenn Gruber on the Tnooz post that there will be a large impact in Travel from Apple, but what I’m surprised nobody focused on is where Facebook will play in all of this.

Already in Facebook I’m seeing a very TripAdvisor like ‘Where I’ve been map’ as part of the timeline and Facebook is continuously asking me about where my photos were taken. I must say they’re pretty damn accurate too with their suggestions.

My prediction is we’ll see Facebook do a lot more in travel themselves, but we’ll continue to see more travel companies, old and new, tap the Facebook graph to provide their users with recommendations from their friends. Facebook Connect will become a hygiene factor.

I can’t predict the future, but there’s a few things I’m thinking about next year based on what I’m seeing already and a few hunches.

  • 2012 won’t be the end of the world and there will be more movies about when this might be
  • the traffic in Jakarta is going to get a whole lot worse
  • Indonesia is going to a huge focus of big travel companies – new hotels, new air routes, renewed airports
  • More Indonesian startups are going to be funded
  • The travel companies that do really well in Indonesia will be the ones that adapt to local payment methods

We’re already seeing significant movement in terms of Travel in Indonesia with AirAsia announcing another new international entry point with flights from Kuala Lumpur to Semarang. Lion Air has ordered hundreds of new planes and are actively adding new routes. Hotel groups are adding new properties in Indonesia in great abundance.

However 2012 starts off it’s going to be a very exciting year for travel and Indonesia is the place to be!

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