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Graham Hills

Online Travel Professional, Jakarta/Singapore

A win for the team, A win for Wegonesia

Posted on | November 22, 2012 | No Comments

Some great news this past week. Wego won the best social media strategy award at the EyeForTravel conference held in Hong Kong, Tuesday 20 November.

This is really exciting! The whole team here in Indonesia, together with some fantastic support from our Singapore colleagues, have worked really hard to engage our community, known locally as Wegonesia.

The strategy has always been about being ‘local’ which is why we hired a local team of passionate travellers, well versed in all things social media. Local means local knowhow, local ideas, most importantly understanding the local mindset and what appeals to local travellers.

We had a vision. Indonesia is a beautiful place that Indonesians and the world are only just starting to discover. Our vision was to highlight that there’s more to Indonesia than just those well known destinations like Bali, Lombok or Yogyakarta. Don’t get me wrong, I love Bali, many of the team love Bali, and for those that know me Yogya is where I really fell in love with Indonesia. But, in an archipelago with over 17,000 islands (depending on whether it’s high or low tide), there is more than just a handful of beautiful destinations. Destinations unique in culture, with unique attractions, amazing scenery; beaches, mountains, jungle, and what I love the most, amazing people.

Through social media and great travel content, we, as a team, set out to share this with Wegonesia.

Starting with our photo competition, Ini Indonesia, we engaged thousands of travellers, sharing photos of their favourite destinations. Many of these photos you’ll see on our Facebook page where thousands of the community comment, like, share and publicly aspire to visit one day. Wego is helping people discover Indonesia and not only that, we help users find great places to stay and the best prices on flights.

We then produced a great video together with our friends at Hifatlobrain. The video, Vaastu, was about exploring and finding direction as there’s always a friendly local to help you find your way. Thousands viewed the video and we hope were inspired to get out there and travel.

VAASTU: A Way to be Found from Wego Indonesia on Vimeo.

I can watch the video over and over; I loved it from the first cut!

Several other campaigns would follow and we continue to engage with the community daily. Helping them share their photos, answering their travel questions, inspiring them and helping them discover.

Wegonesia, this win is for all of you!